WITH A RICH HISTORY DATING BACK OVER 30 YEARS, BENCHMADE IS THE PRODUCT OF MANY DEDICATED EMPLOYEES, A NEVER-QUIT DEMAND FOR EXCELLENCE AND THE DE ASIS FAMILY’S VISION AND TOTAL COMMITMENT TO CULTURE, SERVICE AND INNOVATION. THIS IS THE STORY OF BENCHMADE.
Les incorporated as Bali-Song®, Inc. and rented a small shop in a second story mezzanine in California. The original equipment was purchased from the owner of a manufacturing operation who was looking to retire. Utilizing the rudimentary technology available to him at the time, Les began building handmade custom Bali-Songs, along with Jody Samson, who ground all the blades. The success of these custom Balis spurred the creation of the first production Bali-Song®: The model 68. Over the next seven years, the company expanded its product offerings into fixed blades and conventional folding knives, and evolving its name from Bali-song®, Inc. to Pacific Cutlery Corp.
Due to its inability to control quality, price and delivery, Pacific Cutlery Corp. filed for bankruptcy and was dissolved. In 1988, Les reintroduced a new company and new version of the Model 68; This time with a drive to produce product in the US and an even stronger commitment to product availability, quality and customer relationships. The company now needed a new name. While there was “handmade” and “factory-made,” it was “Benchmade” that described the quality of Les’ product. He was building an operation that made precision parts, but with hand assembly on the finished products. This was a “bench” operation and Les wanted the name to reflect the marriage of manufactured and custom. In short, it describes Benchmade’s position in the market- even to this day.
Benchmade moved from California to a facility in Clackamas, Oregon and began producing knives there under the name Benchmade, Inc. This was a major turning point, as the company was now located in the epicenter for knife manufacturing. Many technological advancements were now possible and Benchmade became the first company to own and employ a high-power laser cutter, allowing for work with steels too hard to stamp. The company also became the world leader in automatic knife manufacturing (still true to this day) and began to supply military units.
To respond to growing customer demand, Benchmade moved from the 15,000 sq. ft. shop in Clackamas to its current location in Oregon City, which sprawls approximately 144,000 sq. ft. today. With its first ten years of manufacturing experience behind it, and by working with world-class custom knife makers like Mel Pardue and Warren Osborne, Benchmade perfected a business model that involved lending manufacturing processes to custom knife designs; affording a level of innovation and quality to the larger market that was previously unavailable. This eventually led to Bill McHenry and Jason Williams approaching Benchmade with the AXIS® lock… and the future of cutlery was born.
To this day Benchmade continues to focus on innovation, customer needs, responsible business ethics and operations to bring the highest quality products to the world’s elite.
Now more than ever, I welcome the challenge to continue our momentum with great excitement. We’re at a critical point in our business as the industry continues to grow, forcing us to really focus our efforts on the recipe that got us to where we are today. There are inevitable challenges associated with growth, but I am confident in our ability to learn from every mistake and continually drive ourselves to be better.