When Sturm, Ruger & Co., Inc. opened for business in 1949 with a
meager $50,000 investment, the company faced serious doubts from
industry insiders. The “it can’t be done” remarks of the experts
reflected the widespread view that the manufacture of guns had likely
peaked, and was in a state of decline. There seemed to be few new
ideas, and the apparent trend was that the large, established-name
gunmakers would continue to dominate the market.